Health plans

Health plans can benefit everyone, reducing the cost of routine healthcare for clients and making it easy for them to adhere, with knock-on benefits for their pet. Practices benefit too, since clients with a dog on a health plan spend on average four times as much with the clinic than non-health plan clients*.

Traditional approaches to encouraging health plan sign-up tend to rely on rational appeals, aiming to drive behaviour through education. The truth is though, that client behaviour is driven largely by subconscious factors, and therefore emotions, heuristics, biases and habits are much more likely to influence their actions than education or rational arguments.

Topics covered:

– How clients make choices

– How to design an awesome health plan

– Communicating health plan value

– Reducing the pain of price

– Designing persuasive promotions

In this workshop you’ll learn practical, evidence-based and easy-to-apply tips to drive health plan uptake and guide clients towards the best choice for their pet.

The session will build gradually so that by the end of the day you’ll have built a personalised best-practice approach to increasing health plan uptake. You’ll be armed with all the tools to guide your clients towards the best choice for their pet.

* Premier Pet Care Plan – Premier Vet Alliance