Serving animal health businesses in the UK and around the world
About InsideMinds
Empowering the animal health industry to use behavioural science in their veterinary marketing communications so that we can make the biggest difference in animal health.
Where human behaviour and animal health meet
At InsideMinds, we want to help you connect more deeply with your clients and enhance their experience. We blend clinical expertise with behavioural science to create tailored solutions that speak directly to the hearts and minds of your customers.
Your business deserves to shine, and we are here to make that happen.
Your business deserves to shine, and we are here to make that happen.
Trusted by
We want to help make the biggest difference in animal health
Our vision
To help companies in the animal health industry effectively drive behavioural change and create better experiences.
Our mission
To make the biggest difference in animal health, enabling animals to live their healthiest, happiest lives.
Our values
Kindness - we genuinely care.
Integrity - we do the right thing.
Curiosity - we love exploring new ideas.
Integrity - we do the right thing.
Curiosity - we love exploring new ideas.
How we're modernising the animal health industry
Experience and expertise
We're experts in consumer psychology, marketing, communications, and all facets of animal health. Our Founder and Managing Director, Rebecca Maher has 23+ years of clinical and commercial experience in the industry, leading to the creation of InsideMinds to help veterinary businesses leverage behavioural science.
A completely fresh perspective
We're not just another veterinary consulting or marketing company. We offer an easy, fun, and feel-good experience. We listen, understand our clients’ challenges, and partner with them to make positive change through tailored services that enlighten and open minds to new ways of thinking. All so they can thrive.
Tried & tested techniques
Time and again, we've seen how businesses can strengthen their brand, enhance customer connections, and grow by utilising behavioural science. We employ various frameworks to decode and uncover what truly drives behaviour. Then, we simplify the process for teams to take action and improve their communications for maximum impact.
Hi, I'm Dr. Rebecca Maher MA VetMB PGCert MRCVS
Let's team up to help even more animals
As a veterinary surgeon myself, I have seen first hand the missing pieces in the animal health industry. We spend massive amounts of time piling data onto our clients hoping that it will help guide them. But instead, it overwhelms.
That's why I've spent years working to crack the code on veterinary communication. I achieved multiple marketing qualifications and a degree in consumer psychology so I could help your veterinary business succeed and help even more animals thrive.
That's why I've spent years working to crack the code on veterinary communication. I achieved multiple marketing qualifications and a degree in consumer psychology so I could help your veterinary business succeed and help even more animals thrive.
23
+
years veterinary experience
144
+
hours training veterinary businesses
10
Work delivered in 10 countries
Inspiring veterinary speaker
Hire Becki to speak
Dr. Rebecca Maher, or as we know her, Becki, is an experienced and engaging speaker available for conferences, seminars, and events of all sizes. With a background as a veterinary surgeon, marketer, and qualified consumer psychologist, she offers a fresh perspective on veterinary marketing and communications.
Becki can engage audiences at live, pre-recorded, and virtual events, covering topics related to behavioural science in the veterinary sector. Your audience is guaranteed to leave with practical knowledge applicable to veterinary practices and beyond.
Becki can engage audiences at live, pre-recorded, and virtual events, covering topics related to behavioural science in the veterinary sector. Your audience is guaranteed to leave with practical knowledge applicable to veterinary practices and beyond.
Topics Include:
Communicating value to clients
Helping fees feel more comfortable
Guiding clients' decisions
Behaviour change
Customer experience......and more!
As seen at
Our clients’ purr-spectives
“I don't want to share my new super powers with people I may want to influence! But more seriously, there is lots of useful information to help colleagues reduce their daily work 'stress', and help improve better patient care with better client acceptance of recommendations.”
Workshop attendee
Veterinary practice owner
Workshop attendee
Veterinary practice owner
“An incredible, game-changing workshop. This knowledge will be pivotal for our team and will help us support vet clinics to deliver their expertise to clients. Thank you Becki!”
Amy Holland
UK National Sales Manager, Ceva Animal Health
Amy Holland
UK National Sales Manager, Ceva Animal Health
“Becki fully engaged our team. The behavioural science insights were fascinating and helped our team understand how our messages land with customers. We were surprised by how much better we could make our materials by applying InsideMinds' SPARKS framework. This was a hugely valuable couple of days and will help us continue to raise the bar in marketing effectiveness.”
Liz Barrett
Head of Marketing US Pet, Boehringer Ingelheim Animal Health
Liz Barrett
Head of Marketing US Pet, Boehringer Ingelheim Animal Health
“As co-owner of a veterinary hospital, InsideMinds helped me learn practical solutions and consumer psychology techniques which made dealing with daily challenges easier. Becki's clear explanations and small group sessions were great. The course was fascinating.”
Cliff Maw
Director, Bicester Vets
Cliff Maw
Director, Bicester Vets
“Becki's teaching was perfectly suited to our needs. Her approach was both gentle and insightful, demonstrating a clear understanding of ethical considerations in applying psychology to relationships. The group sessions were exceptionally helpful and relevant, making the InsideMinds course one of the most enjoyable and engaging learning experiences I've ever had.”
Patrick McKee
Director, Ashwood Veterinary
Patrick McKee
Director, Ashwood Veterinary
“As the owner of a practice with 23 employees, our team struggled with challenges like promoting health plans and understanding client perspectives. InsideMinds helped us communicate information better to empower ethical decisions for pets. Becki's insights, like the importance of showcasing our qualifications, were eye-opening. Now, I plan to arrange workshops for my team to share these valuable insights.”
Diane Storer
Owner, Cockburn Vets
Diane Storer
Owner, Cockburn Vets
“Great insights. Clear, concise and informative. And very well presented. A fantastic day... Thank you Becki!”
Workshop attendee
Ceva Animal Health
Workshop attendee
Ceva Animal Health
“Usable, bespoke information and simple techniques. You’ve created a drive in me to go into every conversation prepared.”
Workshop attendee
Ceva Animal Health
Workshop attendee
Ceva Animal Health
“Insightful, engaging and really bloomin’ interesting. Got me thinking differently”
Workshop attendee
Ceva Animal Health
Workshop attendee
Ceva Animal Health
“I found the psychology side of things fascinating. Managing people is such a vital part of this profession and far too much attention is given to the clinical practice in my view. Vets are so clever, but many struggle with client interactions. InsideMinds can help.”
Lisa Chalmers
Lead Veterinary Surgeon, Arun Veterinary Group
Lisa Chalmers
Lead Veterinary Surgeon, Arun Veterinary Group
“Becki worked closely with us to create bespoke content. She quickly grasped the brief and stayed true to it. The team loved her session. The content was thought-provoking, and Becki was down-to-earth, open and engaging. Great delivery.”
Jonathan Hill
UK Country Manager, TVM UK
Jonathan Hill
UK Country Manager, TVM UK
“These insights are already working for me clinically”
Ben Colwell
Lead Veterinary Surgeon, Arun Veterinary Group
Ben Colwell
Lead Veterinary Surgeon, Arun Veterinary Group
“InsideMinds fills a gap in the animal health industry by helping companies prioritize customer satisfaction. Many companies claim to value their customers but struggle to truly understand them and communicate effectively. Becki brings a unique blend of consumer psychology, veterinary knowledge, and business experience to help your team gain insight into your customers' needs. With her guidance, you'll improve communication and build stronger relationships with your customers.”
Chantalle Elliott
Commercial & Marketing Lead, Medical Ethic Pty
Chantalle Elliott
Commercial & Marketing Lead, Medical Ethic Pty
“A diligent and well-thought-out series of lectures, Becki was a great collaborator”
Toby Trimble
Founder & CEO, Trimble Group
Toby Trimble
Founder & CEO, Trimble Group
“Clear information. The breakouts were super-productive. I will laminate the SPARKS document and keep it at my desk as a constant reminder of what makes great communications!”
Workshop attendee (Boehringer Ingelheim Animal Health)
Boehringer Ingelheim Animal Health
Workshop attendee (Boehringer Ingelheim Animal Health)
Boehringer Ingelheim Animal Health
Empower your clients to help animals thrive
Contact us today to learn more about how we can partner with you to create positive change and achieve your goals.