Value & price

Have you ever wondered why you might be happy to spend money on one thing, but really resent spending less money on something else? Our perception of value affects how we feel about price. And more than that, the way in which price is presented affects us at a subconscious, psychological level and can dramatically change how we feel about it.

Discussions about price can be difficult at the best of times, and never have these conversations been harder than now. With purse strings being tightened and household budgets squeezed, if clients don’t understand the true value of recommendations and feel comfortable with the associated fees, then they won’t be equipped to make the right healthcare decisions for the patient.

Topics covered:

– How we experience value

– Communicating value meaningfully

– The psychology of persuasion

– How we perceive price

– Reducing the pain of price

In this workshop you’ll learn practical, easy-to-apply tips to help you communicate value effectively and reduce the pain of price for your clients.

The session will build gradually so that by the end of the day you’ll have built a personalised best-practice approach to communicating value and price. You’ll be armed with all the tools for confident discussions, and to help your clients feel more comfortable saying yes to recommendations.