Distributor training for Tri-Solfen
Medical Ethics Pty asked us to create training for the international distributors of their production animal product, Tri-Solfen.
The Challenge
Tri-Solfen presents a totally novel technology which transforms pain and wound management. Medical Ethics Pty developed Tri-Solfen and partner with established pharmaceutical distributors across the globe. Medical Ethics Pty were working with Trimble Group to create training for the distributors' sales team, and challenged InsideMinds to create a module which moved beyond the technical benefits of Tri-Solfen, arming the teams with behavioural science superpowers which would help them ensure more production animals reap the welfare benefits of Tri-Solfen.
The Process
We worked with both Medical Ethics and Trimble Group to identify the objectives for this training module. Then we managed the process end-to-end, including content design, creation, scripting, and delivery to camera with support from Trimble Group's production team.
The Solution
An engaging and insightful training module, incorporating video content, role play, frameworks, resources and further reading.
“InsideMinds fills a gap in the animal health industry by helping companies prioritize customer satisfaction. Many companies claim to value their customers but struggle to truly understand them and communicate effectively. Becki brings a unique blend of consumer psychology, veterinary knowledge, and business experience to help your team gain insight into your customers' needs. With her guidance, you'll improve communication and build stronger relationships with your customers.”
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