InsideMinds - CX & Marketing Communications, Animal Health UK

Customer experience and marketing services to help veterinary businesses thrive

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Brand story creation

Behavioural science tells us that stories are more memorable, more engaging and create more emotion than facts and information. We'll create a story that you'll love, that'll make your clients feel all the right things and that will give you a golden thread to weave through all of your communications.

Great for both new and established independent vet practices that need a straightforward guide to effectively market their practice. What you get:

Extensive research into your business, your competitors, and your clients

A one-page strategic overview of your business

A concise story that will inform every marketing communication and interaction

Book a call

Customer journey mapping

Customer journey mapping allows you to walk in your clients' shoes. It gives you a clear view of how your clients find you, the touch points they move through and the experience they have. Ideal for new and established independent vet practices.

What you get:

Online experience audit, including website, social media and competitors

Offline experience audit, including telephone and in-clinic experience

Maps of the current & ideal client journey, with recommendations to dial up the customer experience

Book a call

Customer touchpoint audit

Are you unsure how your target audience perceives your presence? From your website to your waiting room, each interaction shows potential customers whether or not your clinic is worth their time and money. We'll audit specific touchpoints in your client journey and provide you with a comprehensive report on our findings.

This service is the perfect fit for any clinic looking to understand how a particular touchpoint is affecting the customer experience.

What you get:

Thorough audit of your chosen touchpoint

In-depth report with recommendations to optimise the customer experience

A personal walk through so you have all you need to make a real difference

Book a call

two women sitting on chairs talking in a room

Content creation for veterinary businesses

Ensure your marketing efforts hit the mark with our specialised content creation services. We harness the power of behavioural science to craft compelling copy, engaging layouts, and eye-catching designs that resonate with pet owners and drive meaningful engagement. Let us help you create content that not only captures attention but also inspires action, ensuring your marketing spend delivers tangible results.

Content creation services can include:

Website content that converts

Newsletters that keep you top-of-mind

WhatsApp and SMS messaging that books appointments

Book a call

Behaviour change

Struggling to boost health plan enrollments, improve adherence, or motivate clients to book dental procedures? Behaviour change can be challenging, but we make it easier. Utilising behavioural science, we design initiatives that inspire real, meaningful actions from your clients.

Perfect for any veterinary business aiming to make a significant impact and drive positive outcomes.

What you get:

Clarity on exactly the outcome you want to drive

A behavioural analysis which defines the approaches which are most likely to deliver success

A full behaviour change initiative roll-out, including intervention design, team onboarding and measurement to make sure we hit your goal

Book a call

“As co-owner of a veterinary hospital, InsideMinds helped me learn practical solutions and consumer psychology techniques which made dealing with daily challenges easier.”

Cliff Maw

Director, Bicester Vets

Cliff Maw

Director, Bicester Vets

“As the owner of a practice with 23 employees, our team struggled with challenges like promoting health plans and understanding client perspectives. InsideMinds helped us communicate information better to empower ethical decisions for pets.”

Diane Storer

Owner, Cockburn Vets

Diane Storer

Owner, Cockburn Vets

“There is lots of useful information to help colleagues reduce their daily work 'stress', and help improve better patient care with better client acceptance of recommendations.”

Veterinary practice

owner

Veterinary practice

owner

FAQs

Find answers to frequently asked questions about our services, processes, and expected outcomes.

Revolutionise your veterinary business

InsideMinds helps animal health businesses create positive, memorable client experiences through every single client touchpoint.

Excellent service, endless growth

Set your clinic up for success

Engage your customers with compelling stories

Understand how a client experiences your clinic

Create content that gets more appointments

Drive meaningful behaviour change

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Customer experience and marketing services to help veterinary businesses thrive

Brand story creation

Extensive research into your business, your competitors, and your clients

A one-page strategic overview of your business

A concise story that will inform every marketing communication and interaction

Customer journey mapping

Online experience audit, including website, social media and competitors

Offline experience audit, including telephone and in-clinic experience

Maps of the current & ideal client journey, with recommendations to dial up the customer experience

Customer touchpoint audit

Thorough audit of your chosen touchpoint

In-depth report with recommendations to optimise the customer experience

A personal walk through so you have all you need to make a real difference

Content creation for veterinary businesses

Website content that converts

Newsletters that keep you top-of-mind

WhatsApp and SMS messaging that books appointments

Behaviour change

Clarity on exactly the outcome you want to drive

A behavioural analysis which defines the approaches which are most likely to deliver success

A full behaviour change initiative roll-out, including intervention design, team onboarding and measurement to make sure we hit your goal

Transform your veterinary business in three steps

Book a call

Let us do the work

Implement and see results

“As co-owner of a veterinary hospital, InsideMinds helped me learn practical solutions and consumer psychology techniques which made dealing with daily challenges easier.”

Cliff Maw

Cliff Maw

“As the owner of a practice with 23 employees, our team struggled with challenges like promoting health plans and understanding client perspectives. InsideMinds helped us communicate information better to empower ethical decisions for pets.”

Diane Storer

Diane Storer

“There is lots of useful information to help colleagues reduce their daily work 'stress', and help improve better patient care with better client acceptance of recommendations.”

Veterinary practice

Veterinary practice

Want to equip your team with behavioural science superpowers?

FAQs

We think we need all of this! Where should we start?

What’s best for a practice start-up?

Do you build websites?

What communications do you create?

We need regular help with client experience and content creation, can you do that?

Get smarter communication

Thank you!

Elevate your business today

Get better communications

Which service are you most interested in?*

Which best describes you?*

Thank you!